McCann hands Andrés Ordóñez the global chairman job

McCann has named Andrés Ordóñez its global chairman, stacking the role on top of the global chief creative officer job he already holds. He reports directly to Andrew Robertson, CEO of Omnicom Advertising.

The move concentrates creative and leadership authority in one person at a moment when McCann is leaning hard on its creative record. The network just took top honours at Cannes Lions and was named the No. 1 US agency network at the 2026 Effie Awards. Now it's asking the man behind that run to also own the client relationships and the org chart.

"Creativity creates demand, and demand drives growth," Ordóñez said. "I'm looking forward to getting closer to our clients and our people, asking the right questions and turning what we learn into work that moves businesses forward. McCann has the talent, ambition and global reach to make that happen, and I'm proud to help lead the effort."

It's a compact credo: creative work as a demand engine, not decoration. Whether the dual mandate holds under the weight of both jobs is the open question for practitioners watching the network's next year.

What does the new role actually cover?

Three priorities, per the announcement:

• Strengthening client relationships
• Pulling teams across disciplines closer together
• Using creative work to support business growth

The appointment also expands McCann's global leadership bench as the network tries to build on its recent creative and effectiveness wins. In plain terms: the agency wants more of what just won, and it's betting one person can carry both the work and the relationships that sell it.

Who is Andrés Ordóñez?

He's new to McCann, and he's moved fast. Ordóñez joined in December 2025 after serving as Global Chief Creative Officer at FCB Global from February 2024. Before that, he was Chief Creative Officer at FCB Chicago from August 2019 to December 2025 — a long Chicago run that made his name in the US network scene.

His earlier stops:

• Chief Creative Officer at Energy BBDO, March 2016 to August 2019, after rising through EVP Executive Creative Director and SVP Creative Director roles there
• The Bravo Group in Chicago
• Zubi Advertising in Miami
• BBDO in San Juan, Puerto Rico

Along the way he's worked on Ford, American Airlines, Pfizer, Wrigley, Hotels.com and BMO Harris Bank — a mainstream, big-spender client list that maps neatly onto McCann's own roster.

The pattern worth noting: he's a BBDO-and-FCB creative climbing quickly, landing the top creative job at McCann within weeks of arriving and adding a chairman title roughly a year later. Agencies don't hand out chairman roles as thank-you notes; this is a bet that creative leadership and client leadership belong in the same chair.

For McCann's competitors, the message is blunt. The network that just swept Cannes and the Effies has now consolidated power around the creative side of the house. For clients, it means the person shaping the work is also the person accountable for the relationship.

One chairman, one CCO, one reporting line to Omnicom — McCann has made its structure very simple to read.